Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing programming strategies.
This second edition of "Future Radio Programming Strategies" seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the users-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures, and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music based on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development.
Two audio tapes are also available for use with the book. The tapes contain nearly 3 hours of important, detailed information and provocative points from the book. Exclusive audio examples include:
* the sense of acoustic space in music;
* hi-fi versus lo-fi listening environments;
* subjective perception of the announcer's distance from the listener;
* audio editing rates;
* comparison of luxury versus inexpensive car listening experiences; and
* the components of emotions that are expressed vocally.
The tapes also include new sections about the threats to traditional radio from specialized digital audio services, competition for the listener's attention from computer-based media, and additional proof of how music can be chosen on the basis of listeners' emotional reactions and mood needs.

Web designers, web producers, and webmasters rely on one program above all others to design, build, and manage professional websites: Adobe Dreamweaver. It provides the tools you need to create everything from simple HTML pages to database-driven PHP pages. But what makes Dreamweaver so versatile is also what makes it difficult to learn. This bestselling guide offers you with clear, jargon-free explanations to help you master this sophisticated program -- and bring stunning, contemporary websites to life. Written by veteran Dreamweaver teacher and author David McFarland, Dreamweaver CS5: The Missing Manual takes you through site creation step-by-step, from building your very first page to launching a template-driven, fully interactive site. You'll hone your skills with the help of hands-on, guided tutorials throughout the book. * Learn how to control the appearance of your web pages with CSS, from basic to advanced techniques * Design dynamic, database-driven websites, from blogs to product catalogs, and from shopping carts to newsletter signup forms * Add interactivity to your website with ready-to-use JavaScript programs from Adobe's Spry Framework * Effortlessly control the many helper files that power your website and manage thousands of pages * Examine web page components and Dreamweaver's capabilities with the book's "live examples"

JavaScript lets you supercharge your HTML with animation, interactivity, and visual effects--but many web designers find the language hard to learn. This easy-to-read guide not only covers JavaScript basics, but also shows you how to save time and effort with the jQuery and jQuery UI libraries of prewritten JavaScript code. You'll build web pages that feel and act like desktop programs--with little or no programming.

The important stuff you need to know: Pull back the curtain on JavaScript. Learn how to build a basic program with this language.Get up to speed on jQuery. Quickly assemble JavaScript programs that work well on multiple web browsers.Transform your user interface. Learn jQuery UI, the JavaScript library for interface features like design themes and controls.Make your pages interactive. Create JavaScript events that react to visitor actions.Use animations and effects. Build drop-down navigation menus, pop-ups, automated slideshows, and more.Collect data with web forms. Create easy-to-use forms that ensure more accurate visitor responses.Practice with living examples. Get step-by-step tutorials for web projects you can build yourself.

Human genetics has changed little over the past 20,000 years, but human economic behaviour has changed a lot. These changes are probably due to human cultural evolution. But studies of human hunter-gatherers, and of a variety of other animal species, show that their micro-economic behaviour is much the same. Whereas the standard economic analysis focuses on money, the biological approach brings time and energy into the analysis. Moreover, humans and other animals tested under laboratory conditions do not exhibit the complexity of the results of field studies. In other words, results obtained in the real world are not the same as those obtained in the laboratory. The Biological Bases of Economic Behaviour invites readers to approach micro-economics from a biological viewpoint, in a clear and introductory manner.

Combining the study of animal minds, artificial minds, and human evolution, this book examine the advances made by comparative psychologists in explaining the intelligent behavior of primates, the design of artificial autonomous systems, and the cognitive products of language evolution.

Combining the study of animal minds, artificial minds, and human evolution, this book examine the advances made by comparative psychologists in explaining the intelligent behaviour of primates, the design of artificial autonomous systems and the cognitive products of language evolution.

Our bodies have not changed over the past fifty thousand years, but the food that we put into them has changed a lot. Our bodies are basically adapted to a hunter-gatherer diet, but ten thousand years ago our behaviour started to change, and our behaviour changed our food. The pace of change has accelerated recently. Our food has changed partly as a result of changes in the environment that are the result of our own behaviour. We have progressively burnt down forests, to clear land for agriculture. In some places we have caused erosion and desertification of the landscape. In other places we have flooded the landscape, and in some we have covered it with concrete. So far we humans have managed to adapt to these changes. There have been some genetic changes, and there have been many social changes. But we now find ourselves in an evolutionary cul-de-sac. This book tells the story of how we got here. Readers of this book will take a journey through time. In the first Chapter they will experience their first death by eating. In the next Chapter they will be another 'historical' person, and in subsequent Chapters they will inhabit a succession of bodies. Altogether they will have nine lives, and each life will end in some kind of death by eating. Today, some fifty percent of humans are urban dwellers, who have lost direct control of their food supply. Urban dwellers cannot grow food in sufficient quantities to feed themselves. They rely on food manufacturers and distributors who are out to make money. Our bodies have not changed, but control of what we put into our bodies has passed out of our hands. Today, the causes of death by eating are very different from what they used to be.

Did you know that chickens have different alarm calls for different predators? This fascinating dictionary covers every aspect of animal behaviour and includes terms from the related fields of ecology, physiology and psychology. Clear, concise entries are backed up by specific examples where appropriate, covering all aspects of behaviour from aggression to courtship, and fully cross-referenced. The author, David McFarland, was formerly head of the Animal Behaviour Research Group at Oxford University, and the editor of the Oxford Companion to Animal Behaviour (1981). Jargon free and informative, this dictionary is an excellent source of reference for students of biology and psychology, and essential reading for naturalists, bird-watchers, and the general reader with an interest in animal behaviour.